About Us

Bild: Fabio Baranzini feature from Oltner Tagblatt

Introduction

At Amari Wear we focus on high-grade sportswear and activewear designed to make you feel comfortable in your own skin. Affordable yet top of the line leggings, tights and sports bras. Your well-being and comfort is our mission. That's how our slogan emerged: Focus on how you feel.

Amari Wear is a Swiss based start-up founded by two young former students. As such, we aim to produce affordable sportswear collections.

Our journey began in November 2020 with a simple yet powerful motivation. Alejandra, one of our founders, encountered a common struggle many faced during the pandemic – feeling uncomfortable in gym clothes. The options available in Switzerland didn't quite fit right, were often see-through, and lacked representation for diverse body types. This experience ignited the spark for Amari Wear.

With Alessandro's entrepreneurial spirit and Alejandra's passion for self-love and body positivity, Amari Wear was born. From the confines of Alejandra's bedroom, we poured all our resources into creating something truly impactful. Our vision was clear: to be the first activewear brand in Switzerland that celebrates every body, regardless of size.

Since our humble beginnings, we've grown tremendously. Winter 2022 marked a turning point as Amari gained popularity and fostered a community of loyal customers who resonated with our message. And in March 2024, we hosted our first pop-up store at the Mall of Switzerland in Ebikon a testament to our commitment to making everyone feel comfortable in their own skin.

This first pop-up really got the ball rolling, and later that same year, we hosted our second pop-up store at Zurich Mainstation, where we welcomed customers for two months during September and October 2024. Each event brought us closer to our community, allowing us to spread our message of self-love, confidence, and body positivity to even more women.

At Amari Wear, our mission remains unwavering – to provide affordable sportswear that not only looks great but also makes you feel confident and empowered. Because for us, it's not just about what you wear, but how you feel. Join us on this journey of self-love and embrace the Amari experience.

Sustainability and ethical work environment

At Amari Wear, we're not just about fashion; we're about values. From our humble beginnings as university students, we've been unwavering in our commitment to affordability, quality, and ethical production.

We're proud to announce that all our collections are meticulously crafted in collaboration with ISO-certified manufacturers in China. These certifications are not just badges; they're a testament to our dedication to ensuring fair and ethical working conditions. Through stringent on-site inspections by international organizations, we guarantee that each garment is produced with integrity and care.

Furthermore, we're taking proactive steps towards sustainability. While our ultimate goal is to transition entirely to eco-friendly and biodegradable materials, we're currently minimizing plastic materials in our warehouse. Our commitment extends to our packaging, which is now biodegradable, marking our first stride towards a greener future.