Who we are and why we started Amari Wear

Amari Wear was founded by us, Alejandra and Alessandro, with one simple goal: to create activewear that makes you feel good in your own body.

The name “AMARI” actually came from playing around with the initials of some of our closest family and friends. When we discovered the name, it immediately felt right. Later, we realized how perfectly it connected to the philosophy behind our brand: “amar” in Spanish and “amare” in Italian — our two mother tongues — both mean “to love”.

And that is exactly what Amari stands for: learning to feel comfortable, confident and beautiful in your own body 💗

 

Our Journey

2026 — Our Permanent Store in Olten

A huge milestone for us: opening our very first permanent Amari Store in Olten. After years of building Amari online and through pop-ups, having our own space finally made us feel like we were truly here to stay. And we got overrun on our opening day, something we truly will never forget!

2025 — Our Longest Pop-Up Yet
In 2025, we hosted our longest pop-up ever at Bahnhof Bern together with ruru. studios for three months while also moving into a new office space to support the growth of Amari.

2024 — First Ever Pop-Up Store
This year changed everything. We opened our very first pop-up store at the Mall of Switzerland in Ebikon, followed later that year by our second pop-up at Zurich Mainstation. Meeting our community in real life was one of the most special moments of our journey.

2023 — Our First Office & Warehouse

What once started in a bedroom finally moved into our very first office and warehouse space — a surreal milestone for our small team.

2022 — Watching Amari Grow
This was the year we started seeing the Amari community truly grow. More and more women connected with our message of confidence, comfort and self-love, and the first bigger order waves started coming in.

2021 — Amari’s First Own Room
After starting in a bedroom, Amari moved into its very own room in our first apartment. It may sound small, but at the time, it felt like a huge step forward.

2020 — Where It All Began
Amari Wear started from Alejandra’s bedroom during the pandemic with one simple mission: creating activewear that helps women feel comfortable in their own skin.

Sustainability and ethical work environment

At Amari Wear, we're not just about fashion, we're about values. From our humble beginnings as university students, we've remained committed to affordability, quality, and ethical production.

After several years of close collaboration, countless video calls, and daily messages with our now dear friend Long Jing, we finally had the opportunity to visit our manufacturing partner in Guangzhou, China. Witnessing the full production process—from fabric cutting and pattern making to logo printing—was an incredible experience that deepened our appreciation for the care and expertise that goes into every garment.

We're proud to disclose that our manufacturing partners are thoroughly certified and meet international standards. They hold certifications such as amfori BSCI, HQTS Testing Reports, OEKO-TEX® STANDARD 100, and ISO 9001:2015—all ensuring fair labor practices, product safety, and quality control. (The linked pages are provided for educational purposes only.)

Our commitment to sustainability is also growing. While our long-term goal is to transition entirely to eco-friendly and biodegradable materials, we’re already minimizing the use of plastics in our warehouse and have switched to biodegradable packaging—marking our first steps toward a greener future.