About Us

Bild: Fabio Baranzini feature from Oltner Tagblatt

Introduction

At Amari Wear we focus on high-grade sportswear and activewear designed to make you feel comfortable in your own skin. Affordable yet top of the line leggings, tights and sports bras. Your well-being and comfort is our mission. That's how our slogan emerged: Focus on how you feel.

Amari Wear is a Swiss based start-up founded by two young former students. As such, we aim to produce affordable sportswear collections.

Our journey began in November 2020 with a simple yet powerful motivation. Alejandra, one of our founders, encountered a common struggle many faced during the pandemic – feeling uncomfortable in gym clothes. The options available in Switzerland didn't quite fit right, were often see-through, and lacked representation for diverse body types. This experience ignited the spark for Amari Wear.

With Alessandro's entrepreneurial spirit and Alejandra's passion for self-love and body positivity, Amari Wear was born. From the confines of Alejandra's bedroom, we poured all our resources into creating something truly impactful. Our vision was clear: to be the first activewear brand in Switzerland that celebrates every body, regardless of size.

Since our humble beginnings, we've grown tremendously. Winter 2022 marked a turning point as Amari gained popularity and fostered a community of loyal customers who resonated with our message. And in March 2024, we hosted our first pop-up store at the Mall of Switzerland in Ebikon a testament to our commitment to making everyone feel comfortable in their own skin.

This first pop-up really got the ball rolling, and later that same year, we hosted our second pop-up store at Zurich Mainstation, where we welcomed customers for two months during September and October 2024. Each event brought us closer to our community, allowing us to spread our message of self-love, confidence, and body positivity to even more women.

At Amari Wear, our mission remains unwavering – to provide affordable sportswear that not only looks great but also makes you feel confident and empowered. Because for us, it's not just about what you wear, but how you feel. Join us on this journey of self-love and embrace the Amari experience.

Sustainability and ethical work environment

At Amari Wear, we're not just about fashion, we're about values. From our humble beginnings as university students, we've remained committed to affordability, quality, and ethical production.

After several years of close collaboration, countless video calls, and daily messages with our now dear friend Long Jing, we finally had the opportunity to visit our manufacturing partner in Guangzhou, China. Witnessing the full production process—from fabric cutting and pattern making to logo printing—was an incredible experience that deepened our appreciation for the care and expertise that goes into every garment.

We're proud to disclose that our manufacturing partners are thoroughly certified and meet international standards. They hold certifications such as amfori BSCI, HQTS Testing Reports, OEKO-TEX® STANDARD 100, and ISO 9001:2015—all ensuring fair labor practices, product safety, and quality control. (The linked pages are provided for educational purposes only.)

Our commitment to sustainability is also growing. While our long-term goal is to transition entirely to eco-friendly and biodegradable materials, we’re already minimizing the use of plastics in our warehouse and have switched to biodegradable packaging—marking our first steps toward a greener future.